our approach

Unlocking Business Success:
The McKenzie-Thorpe Approach

Unlocking Business Success

Our Approach

Discover how the McKenzie-Thorpe approach can transform your business journey from surviving to thriving. In this blog, we delve into how our dedicated business sounding board, armed with a wealth of diverse entrepreneurial experience and expertise, provides hard-headed, impartial, and objective insights to guide your business or personal growth.

We explore how our guidance can help you unlock your business potential, boost financial performance, navigate the digital landscape, master problem-solving, refine growth strategies, build resilience, fuel innovation, enhance well-being, and drive continuous improvement.

Embark on this journey with us and transform your business vision into a successful reality.


Imagine a future where your business is not just surviving, but flourishing. We are McKenzie-Thorpe, your dedicated business sounding board, armed with a wealth of diverse entrepreneurial experience and expertise spanning sales, marketing, technology, and problem-solving. We are here to provide hard-headed, impartial, and objective insights about the direction of your business or you as an individual.

Unlocking Your Business Potential

As a successful entrepreneur or owner-manager, you've made significant strides on the strength of your skills, personality, and natural business instincts. However, the journey doesn't end here. With our guidance, you'll gain a fresh perspective on business strategy, enabling you to unlock the full potential of your venture and set the stage for robust growth. We are here to ask the tough questions, to challenge the status quo, and to help you see the wood for the trees. For instance, we might question the viability of a new product line or the effectiveness of your current marketing strategy, providing you with a fresh perspective and helping you make informed decisions.

Boosting Financial Performance and Sales Success

Our financial acumen and sales coaching expertise will empower you to optimise your financial performance and supercharge your sales strategies. The result? A healthier bottom line and a sales team that consistently outperforms. We can help you identify cost-saving opportunities, streamline your budget, and implement effective sales techniques that can significantly increase your revenue.

Navigating the Digital Landscape

In today's digital age, your business's success hinges on your ability to leverage technology and digital marketing. With our guidance, you'll navigate the digital landscape with confidence, harnessing the power of the Internet to expand your reach, attract more customers, and boost your revenue. We can help you optimise your website for search engines, utilise social media for brand awareness, and leverage email marketing for customer retention.

Mastering Problem Solving and Decision Making

With our structured problem-solving and decision-making processes, you'll overcome business challenges with ease and make decisions with confidence. This will lead to smoother operations, increased productivity, and a significant reduction in issues that hinder your business's growth. We can help you identify the root causes of problems, develop effective solutions, and implement them successfully.

Refining Strategies for Sustainable Growth

Through critical analysis and constructive feedback, we'll help you refine your strategies and address potential weaknesses. This will result in robust business plans that withstand market fluctuations and drive sustainable growth. We're not here to impose our views but to help you cut through the received opinions and personal feelings that can distort business decisions.

Building Confidence and Resilience

As your mentor, we'll provide reassurance and validation, helping you build confidence in your decisions. You'll become a more resilient leader, ready to face any challenge head-on and steer your business towards success. Even if we knew the answers to your business problems or could see where your future lies, we wouldn't say. This is your business, not ours. Our job is to help you base your choices on hard-headed facts.

Fueling Innovation and Creativity

Our diverse background and creative thinking approach will inspire you to explore alternative solutions and innovative strategies. You'll stay ahead of the competition, continuously innovating and discovering new avenues for growth. We can help you brainstorm new product ideas, explore untapped markets, and implement innovative business processes.

Enhancing Well-Being and Reducing Stress

Running a business can be stressful, but with our emotional support and guidance, you'll navigate challenging situations with ease. You'll experience reduced stress levels, improved morale, and enhanced well-being, leading to better decision-making and overall business success.

Driving Accountability and Continuous Improvement

We'll hold you accountable for your decisions and actions, encouraging you to stay focused on your goals. This will foster a culture of continuous improvement in your business, leading to consistent growth and success. We'll help you articulate, quantify, and prioritise your business issues, so you can control them and move on.


With our comprehensive expertise and guidance, your business will flourish. You'll make better decisions, overcome challenges, and achieve your business goals. Let's embark on this journey together, transforming your business vision into a successful reality.