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Business Overview

Introduction to Business Overview

The Business Overview questionnaire serves as the starting point of our comprehensive approach at McKenzie-Thorpe. It's the initial step in gaining a thorough understanding of your business, its operations, and the competitive landscape in which it operates. This section is designed to paint a clear picture of your business as it stands today, providing a solid foundation upon which we can build effective strategies for growth and improvement.

The questions in this section are crucial for several reasons:

  • Understanding Your Business: The questions help us understand the nature of your business, the products or services you offer, and who your main competitors are. This information is vital in identifying your unique selling proposition and competitive advantage.

  • Identifying Strengths and Weaknesses: By gaining a detailed overview of your business, we can identify areas where your business excels and areas that may need improvement. This allows us to tailor our advice and strategies to your specific needs and circumstances.

  • Setting the Stage for Future Analysis: The information gathered in this section sets the stage for deeper analysis in the subsequent sections. It provides context for your business objectives, financial performance, sales and marketing strategies, and more.

  • Providing a Benchmark: The Business Overview section provides a benchmark against which future progress can be measured. By understanding where your business stands today, we can better assess the effectiveness of implemented strategies and make necessary adjustments moving forward.

In essence, the Business Overview section is the first step in our journey together. It's about laying the groundwork for a successful partnership, one that's built on a deep understanding of your business and a shared commitment to achieving your business goals.

Business Overview Questionnaire

This comprehensive questionnaire will provide us with a deep understanding of your business, enabling us to tailor our approach to best support your specific needs and objectives.

It is not essential to complete in advance of our overview meeting, but it will help focus your thoughts on what you are looking to achieve from a McKenzie-Thorpe Sounding Board.

Business Overview

Can you briefly describe your business and its primary operations?
(For example, if you run a bakery, do you specialise in bread, pastries, or custom cakes?)

What are your key products or services?
(Could you list your top three best-selling products or services?)

Who are your main competitors?
(Are there other businesses in your area offering similar products or services?)