Course Overview
This comprehensive SEO online course is designed to provide students with a thorough understanding of search engine optimisation (SEO) and how to improve website rankings on search engine results pages (SERPs). The course is designed for beginners with little to no prior knowledge of SEO and covers all aspects of SEO, from the basics of search engine algorithms to advanced techniques for optimising web pages.
The course is divided into several lessons, each covering a different aspect of SEO. The lessons are designed to be taken in order, starting with the basics of SEO and progressing to more advanced topics.
SEO stands for Search Engine Optimisation. It is the practice of optimising a website and its content to increase the visibility and ranking of the website in search engine results pages (SERPs). The aim of SEO is to increase the quantity and quality of traffic to a website from organic search results. It involves various techniques such as keyword research, on-page optimisation, technical SEO, link building, and more. The goal of SEO is to improve the user experience and provide relevant and valuable information to users searching for specific keywords or phrases.
Lesson 1: Introduction to SEO
In this lesson, we will cover the basics of SEO, including what it is, why it’s important, and how search engines work. We’ll also discuss the different types of search engine algorithms and how they impact SEO.
Lesson 2: Keyword Research
Keyword research is the foundation of any successful SEO campaign. In this lesson, we’ll cover the importance of keyword research, how to conduct it, and how to analyze and select keywords for your website.
Lesson 3: On-Page Optimisation
On-page optimisation involves optimizing your website content and structure to improve your search engine rankings. In this lesson, we’ll cover the key on-page optimization techniques, including optimizing website content, meta tags and descriptions, header tags, and internal linking.
Lesson 4: Technical SEO
Technical SEO involves optimising the technical aspects of your website to improve your search engine rankings. In this lesson, we’ll cover site speed optimisation, mobile responsiveness, URL structure, and schema markup.
Lesson 5: Off-Page Optimisation
Off-page optimisation involves building high-quality backlinks to your website to improve your search engine rankings. In this lesson, we’ll cover the different link-building strategies, social media optimisation, and local SEO.
Lesson 6: Analytics and Reporting
Analytics and reporting are essential for measuring the success of your SEO campaigns. In this lesson, we’ll cover Google Analytics, how to measure SEO success, and how to create SEO reports.
Lesson 7: Advanced SEO Techniques
Advanced SEO techniques can take your SEO campaigns to the next level. In this lesson, we’ll cover voice search optimisation, video SEO, international SEO, and reputation management.
Lesson 8: Conclusion
In the final lesson, we’ll recap the key points covered in the course and discuss the future of SEO.
Throughout the course, students will have access to detailed class lessons, in-depth slide presentations, and written scripts for each slide. At the end of the course, students will be given an exam on SEO, which will test their knowledge of the topics covered in the course.
By the end of this course, students will have a thorough understanding of SEO and how to improve website rankings on search engine results pages. They will have the knowledge and skills needed to optimise web pages, build high-quality external links, and measure the success of their SEO efforts.
